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65% of all hotel bookings generated through metasearch engines come from Google Hotel Ads

Direct channel specialist Roiback has announced that Google Hotel Ads (GHA), the Google platform that distributes hotel prices in real time, now represents 65% of hotel bookings coming from metasearch engines. This is part of the 12% of hotel reservations that are made through metasearch engines; these assist in 25% of other channels’ sales (SEO, direct, Adwords, Display, […]

The post 65% of all hotel bookings generated through metasearch engines come from Google Hotel Ads appeared first on Travel Daily Media.

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