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Alibaba set to upgrade Tmall

Alibaba Group Holding Ltd announced on Tuesday major upgrades to its Tmall online shopping site as the e-commerce giant tried to guard its retail supremacy against rivals such as archrival Tencent Holdings Ltd.

The country’s top business-to-customer site will kick off revamps that will prioritize membership integration across online and offline channels, customise its virtual store front, have daily deals featuring cost-effective offers, and a function to allow the quick setup of online shops by individuals and merchants, company executives told a news conference in Hangzhou.

Dubbed Tmall Flagship Store 2.0, the plan is expected to “enhance productivity for brands and merchants”, with a goal of pushing more brands to cross the 100 million yuan (S$20 million) sales threshold during major promotional online sales, said Jiang Fan, president of Tmall and its sister platform Taobao.

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