In case you missed our first Brand Spotlight post, this is the YesStylist feature where we discuss noteworthy brands. We’ll look more in-depth into a brand’s background, philosophy and where it’s headed in the beauty world.
We’re devoting our second Brand Spotlight feature to Secret Key.
Image: Secret Key
Secret Key is a Korean skin care and makeup brand that’s determined to make a difference in the beauty industry. Secret Key develops high-quality products with formulations that combine the best of nature, beauty and skin sciences.
In the game since 2006, the brand has transformed itself into one of the leading skin care brands from Asia. Secret Key has created several skin care lines including the Starting Treatment Line, 24K Gold Line, Snail Repairing Line and Snow White Line. The brand carries products that target various types of skin concerns from enlarged pores and signs of aging to dull, sensitive and dehydrated skin.
Besides a range of innovative skin care products, the brand also offers cosmetics including makeup, hair care and body care products. Secret Key devotees may be familiar with the brand’s bestselling items but for those who aren’t (and could perhaps be soon-to-be converted fans), popular products include the Starting Treatment Essence (Rose Edition), Lemon Sparkling Peeling Gel, and Gold Premium First Eye Patch. The Starting Treatment Essence is so popular that it sold over 800,000 bottles by 2016!
One of the most sought-after products is the Fresh Nature Toner. Infused with milk protein, glycerine and green tea, soybean and berry extracts, this alcohol-free toner is gentle and non-irritating, and is especially made for those with sensitive skin. It provides numerous benefits including keeping skin smooth, firm and moisturized as well as evening out skin tone by fading hyperpigmentation and brightening overall complexion. This hypo-allergenic toner is also paraben-free and doesn’t contain any mineral oils, benzophenone and animal oil.
Image: Secret Key
Secret Key has established a Biotech research and development center where they continue to work towards creating and improving products using natural ingredients. With worldwide shipping to over 35 countries, Secret Key has successfully gained a loyal fan base not only in Korea but also the rest of the world.
YesStyle will soon be collaborating with Secret Key so stay tuned for more details!