Guide Direk, the Kingdom’s first tour guide booking app, was launched by local travel agency Matong Co Ltd on Friday to assist tour guides in finding more clients, the agency’s CEO Khim Maland said.
Maland, who is also the app’s executive director, said during its launch that it will allow both domestic and international tourists to book a guided tour.
“I see that tour guides depend on travel agents and tour companies, so we tried to set up a booking app for them,” he said.
Maland said Guide Direk will also help attract more foreign tourists to Cambodia.
“We hope that after launching this app, foreigners will not only visit Siem Reap province but also come and visit throughout Cambodia as we also try to promote other destinations,” he said.
Sath Khna, an English-language tour guide in Phnom Penh, hopes the app will assist guides like him so that they will not have to depend entirely on travel agents.
“In the past, guests came via tour operators. They managed everything, including tour guides, coaches and food stalls.