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Cloud computing may put Big Tech ahead in future of video games: Citi

NEW YORK – Cloud-based gaming could allow Big Tech – particularly Amazon.com Inc, Microsoft Corp and Alphabet Inc’s Google – to pull revenue away from traditional video game publishers in the coming years, Citi analysts said in a research note on Tuesday.

More and more gamers are preferring to rent hardware instead of buy it, to play games for free, to watch others play as a spectator sport and to play across different devices – all of which is on the horizon with cloud-based gaming.

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