Coca-Cola to launch its first alcoholic drink in Japan

NEW YORK – Coca-Cola plans to launch its first ever alcoholic drink in Japan, in a suprising departure for a US company identified with cola and other non-alcoholic beverages.

While Coca-Cola dabbled in the wine business in the 1970s, the Japanese experiment is “unique” in the company’s 125-year history, said Coca-Cola Japan president Jorge Garduno.

The new offering will be in Japan’s growing “Chu-Hi” category of beverages, Garduno said in a recent interview posted to the company’s website.

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