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Formula 1 to go big with esports series in Singapore to woo younger audience

With three laps remaining at the Formula 1 Singapore Grand Prix last year, championship leader Brendon Leigh made a crucial pass that allowed him to storm to victory.

And when he backed it up with another win in Austin, Texas, in the next race, he became the first repeat champion in the F1 Esports Series.

The Esports Series is a key part of the strategy of Formula 1 owners Liberty Media as they look to reach a younger audience, including through social media platforms Facebook, YouTube, Twitter and Instagram.

Organisers of the competition will be reaching out to local fans during the build-up to the Formula 1 Singapore Airlines Singapore Grand Prix this weekend, when Mercedes’ five-time world champion Lewis Hamilton is expected to face a huge challenge from Ferrari’s Charles Leclerc in the night race along the Marina Bay Street Circuit.

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