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Google says it will phase out web-tracking ‘cookies’

SAN FRANCISCO – Google on Tuesday said is making progress in its quest to vanquish third-party “cookies” on its popular browser used to track people’s online activities, a focus of many privacy activists.

The online giant said its “Sandbox” programme would still allow advertisers the ability to deliver targeted messages, while also sparing people from being tracked by snippets of code called “cookies” when they use its Chrome web browser.

“We are confident that with continued iteration and feedback, privacy-preserving and open-standard mechanisms like the Privacy Sandbox can sustain a healthy, ad-supported web in a way that will render third-party cookies obsolete,” Chrome director of engineering Justin Schuh said in a post.

“Our intention is to do this within two years.”

The use of cookies to track where people go, what they do, and what they buy online has raised concerns about privacy violations but has also been defended as integral to supporting free online services that survive on advertising revenue.

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