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How apartments, trucks and even rocket launches are now being sold via live streaming in China

New apartments, insurance, trucks and even a rocket launching service – nearly everything can be bought via live streaming in China these days.

Live streaming became a hot trend in the country after the coronavirus pandemic forced traditional enterprises to embrace the new sales channel to reach potential customers who were confined to their homes during lockdowns designed to contain the spread of the virus.

The Industrial and Commercial Bank of China (ICBC), one of the country’s largest banks, hosted its first live streaming session on mobile payment platform Alipay last week to engage with mobile-savvy users.

Focusing on ways to identify and report financial fraud and wealth management education, the live-streaming debut reached an audience of more than 620,000 viewers within the first hour. Alipay is affiliated with Alibaba Group, the parent company of the Post .

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