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It just be like that lor: Apple incorporates Singlish to market the iPhone 11 Pro

A massive part of our Singaporean identity (despite state-driven attempts to stamp it out) is our very distinctive patois, Singlish — the creole language that incorporates English with elements of Malay, Tamil, and various Chinese dialects.

While it may not be one of Singapore’s official languages, it hasn’t stopped Singlish from garnering international attention and usage. Even a company as colossal and famed as Apple hopped on the Singlish bandwagon, placing some effort into gaining local traction.

In the light of launching its new iPhone 11 series, Apple Singapore just became the latest company to incorporate the local lingo on their Singaporean website.

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