Reality TV star Kim Kardashian is keeping up with the popularity of livestreaming in China.
Last week, Kardashian appeared on her first Taobao livestream to promote her KKW Fragrance. She later joined top Chinese influencer Viya Huang on her livestream channel where Huang helped to sell KKW Fragrance to Chinese consumers.
According to website Jing Daily, all 15,000 perfume bottles sold out within minutes on a single Taobao Live livestreaming session. In the first few seconds after Huang opened the online sale for the perfume, 1,000 bottles were already sold.