Lazada says it is e-commerce leader in Southeast Asia with 50 million buyers

Lazada Group chief executive Pierre Poignant said the company operates the top e-commerce platform in Southeast Asia with over 50 million active buyers annually, contrary to prior reports that painted the site as a laggard.

“We are growing at triple digits for the past three quarters, which has really sort of defined our position as number one,” Poignant said in an interview. “We’re very happy about the progress of where we are.”

His comments came as recent reports pegged rival platform Shopee, operated by internet company Sea, as the most popular e-commerce platform in the region.

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