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Memes found on Chinese apps’ TikTok and Kuaishou gain success overseas

Renowned Chinese singer Fei Yu-ching may find it hard to believe that his 1983 classic Yi Jian Mei, a muse-inspired lilting melody for a lover, is now a global meme, boosting some Chinese mobile apps’ popularity as well as revenue.

It all started when YouTuber Goated Beats published a video on May 16. That video was originally posted on Kuaishou, a short video-sharing platform, by a Chinese social media influencer nicknamed Eggman (Dan Ge).

In the video, Eggman, in snow, is seen singing Yi Jian Mei. As the oldworld charm of the gentle, soothing music caught on, the video went viral attracting over 3.6 million views and more than 148,000 likes on YouTube as of June 27. YouTubers also remixed the song with hip hop, funk, and even film clips for more fun, which sparked an instant online trend.

A latest video by AnDyWuMUSICLAND, a YouTuber with over 476,000 subscribers, remixed Yi Jian Mei, using Fei’s voice but a picture of Eggman’s egg-shaped head, with Ariana Grande and Nicki Minaj’s Side to Side.

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