In cram school-obsessed South Korea, students fork out for classes in everything from K-pop auditions to real estate deals. Now, top Korean firms are rolling out artificial intelligence in hiring — and jobseekers want to learn how to beat the bots.
From his basement office in downtown Gangnam, careers consultant Park Seong-jung is among those in a growing business of offering lessons in handling recruitment screening by computers, not people. Video interviews using facial recognition technology to analyse character are key, according to Park.
“Don’t force a smile with your lips,” he told students looking for work in a recent session, one of many he said he has conducted for hundreds of people. “Smile with your eyes.”
Classes in dealing with AI in hiring, now being used by major South Korean conglomerates like SK Innovation and Hyundai Engineering & Construction, are still a tiny niche in the country’s multi-billion-dollar cram school industry. But classes are growing fast, operators like Park’s People & People consultancy claim, offering a three-hour package for up to 100,000 won (S$120).