Sony releases long-awaited video-centric Sony Alpha 7S III

Five years after the release of the Sony A7, Sony has finally unveiled the video-centric Alpha 7S III camera which it markets as a video camera in the body of a stills camera.

The new camera comes with various improvements to make it the ideal camera for videographers such as the lack of a record limit in any resolution and the ability to record in 10-bit 4:2:2 in all resolutions and frame rates.

Another major improvement is that the a7S III is designed to not overheat even while capturing hi-res 4K 60p videos.

The camera also comes with high-speed continuous shooting at 10fps which allows users to take over 1,000 uncompressed RAW images with full autofocus and auto exposure tracking.

“The Alpha 7S III is the ultimate representation of Sony’s passion to solve our customers’ pain points,” said Ryo Ochi, General Manager, Digital Imaging Division, Sony Electronics Asia Pacific.

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