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South Korean spicy ramen craze continues, with halal version to be launched in Indonesia

When Samyang Foods released Buldak Spicy Chicken Ramen in 2012, the company did not expect it would receive such explosive popularity from customers abroad — especially in the YouTube community.

“In the beginning, we developed the product targeting local spicy food lovers in the niche market,” Park Jung-seok, Samyang Foods’ marketing manager, told The Korea Herald.

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