Music streaming service Spotify is launching a simplified app aimed at smartphone users in emerging markets as the company continues its global expansion amid ongoing financial losses.
Spotify Lite, which will be free to download, speeds up installation at only 10 megabytes in size compared to the traditional version three times larger, Cecilia Qvist, global head of markets at Spotify, announced at the Rise tech conference in Hong Kong on Tuesday.
Built for Android devices, the new app will be launched in 36 markets with India and Latin America as the key markets, Qvist said. “We are spending a lot of time trying to build the future of Spotify.”
The Swedish music streaming service, which has 217 million users, is stepping up its efforts in emerging markets such as India and the Middle East to unlock further growth to build on its popularity in the US and Europe.