TOKYO – If you have ever bought supermarket sushi, you may know the taste trauma that hit Kazuhiro Shimura one night.
But the “disappointing” tuna sparked an idea: he would develop an artificial intelligence (AI) system to make sure your sashimi is always delicious.
Shimura, a director at advertising firm Dentsu Group’s Future Creative Centre, came up with the concept for “Tuna Scope” AI as he chewed his raw dish while watching a television show on fish merchants who spend a decade mastering the skill of selecting high-quality tuna for sushi restaurants.
Using a deep learning algorithm to crunch through grading data from merchants, Tuna Scope has now evolved into a smartphone app.
Clients can download and use it anywhere, creating “a unified grading standard” for an industry that relies on local know-how, said Shimura, who is working with Japanese trading company Sojitz Corp to promote his technology.