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Tickled pink: Japan lovers taste new chocs on Valentine's Day

Tokyo – It is a marriage made in Heaven for cute-obsessed Japan: this Valentine’s Day, lovers can present the object of their affection with a world first – naturally bright pink chocolate.

The KitKat store in the glitzy shopping area of Ginza in Tokyo is a riot of wall-to-wall pink, as marketing departments go into overdrive to promote the “fourth” type of chocolate, after milk, dark and white.

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