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TikTok campaign against gender-based violence in India goes viral

A campaign on viral short video app TikTok to raise awareness about women’s safety issues in India has attracted more than 887.5 million views as of Monday.

The #KaunsiBadiBaatHai campaign is part of a larger initiative by UN Women called “Orange the World: #HearMeToo” to mark 16 days of activism against gender-based violence. Kaunsi Badi Baat Hai means “what’s the big deal” in Hindi.

The campaign kicked off November 25, the International Day for the Elimination of Violence against Women and will continue until the International Day of Human Rights on December 10, according to a statement by TikTok.

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